Our Story and Ethos

A Decade in the Making

A lifelong passion for design, paired with a deep fascination for the heritage of Wales, led our founder, Geoff Brown, on a decade-long journey. His mission was singular: to ethically build a reserve of incredibly rare Welsh gold, large enough to launch a brand that truly honoured the metal’s prestige.

As a former gallery owner, Geoff recognised a void at the highest tier of the jewellery market. He saw an opportunity to create something that didn't yet exist - pieces defined by uncompromising purity and transparency.

The Promise of 100% Welsh Gold

Authenticity Without Compromise

Aur Cymru Limited was born from a commitment to produce jewellery made of 100% Welsh gold. This stands in marked contrast to industry standards, where the actual Welsh gold content can often remain opaque. When you choose an Aur Cymru (Welsh Gold) piece, you are choosing the unadulterated essence of Wales.

The Welsh Maiden Trademark

In recognition of our standing and integrity, the British Government’s Intellectual Property Office has granted Aur Cymru Limited the exclusive use of the Welsh Maiden trademark. Historically recognised as the ultimate indicator of authentic Welsh gold, this mark was originally held by the operators of the Gwynfynydd gold mine. It is our seal of provenance and your guarantee of rarity. You can read more on this, and our Triquetra hallmark for 20% Welsh gold, on our Guide to Hallmarks page.

Founded on Ethical Principles

Sustainable Sourcing

Our gold is panned by hand in the Snowdonia region of North Wales. By avoiding machinery, excavation, and chemicals, we protect the beautiful Sites of Special Scientific Interest (SSSI) where our gold is found. We also maintain a rare reserve of historic stock from the original Gwynfynydd mine.

Responsible Artistry

Ethical integrity extends to every facet of our work:

• Gemstones: Every stone is ethically mined, cut, and sourced in accordance with strict international accreditation. Read more on our Gemstones page.
• Blended Commissions: Where a bespoke design requires a gold blend, we use only Fairmined gold, ensuring that every gram of metal supports responsible mining communities.

A Foundation of Excellence

These founding principles - exceptional design, meticulous craftsmanship, and the finest Welsh gold - form the bedrock of our reputation. We continue to flourish by staying true to the land that provides our inspiration and the rare materials that define our work.