Our Story and Ethos
Find out the story and ethical approach behind Aur Cymru Limited – Welsh gold jewellery business.
A lifelong love for beautifully designed items combined with a fascination for the unique heritage and culture of Wales led Aur Cymru Limited founder, Geoff Brown, to begin his decade-long labour of love to build up enough reserves of the incredibly rare Welsh gold to launch his business.
As a former gallery owner, Geoff’s knowledge of the market revealed a gap in the highest tier of jewellery made of this, one of the world’s rarest golds. So was born his commitment to produce items made of 100% Welsh gold. This sits in marked contrast to some other companies who, unfortunately, are opaque about the Welsh gold content of their products.
In recognition of Aur Cymru Limited’s standing, the British government’s Intellectual Property Office have granted Aur Cymru Limited the use of the Welsh Maiden trademark. The Welsh Maiden mark is historically recognised as an indicator of authentic Welsh gold and was originally used by The Britannia Gold Company Limited who owned and operated the former Gwynfynydd gold mine.
Aur Cymru Limited is founded entirely on ethical principles. Where a commission requests that the Welsh gold is blended, Fairmined gold is used. Similarly, all gemstones included in our jewellery are ethically mined, cut and sourced in accordance with the ethical accreditation for each particular stone.
Our Welsh gold is panned by hand in an ecologically friendly way (with no machinery, excavation or chemicals) in the beautiful Snowdonia region of North Wales whilst observing Sites of Special Scientific Interest. We also have a reserve stock from the old Gwynfynydd mine.
These founding principles, of beautifully designed and carefully crafted pieces made from the finest Welsh gold, have ensured a solid foundation upon which this excellent business, and reputation, continues to flourish.
When one decides to buy a small piece of Welsh history it is for a reason. My reason was that after 30 years of marriage I wanted my Wife to put a wedding band on my hand for the first time. Of Welsh ancestry it could only ever be made of true Welsh Gold. I wanted the gold in my band to be sourced by hand the old fashioned way and crafted by Master Craftsmen and Women in traditional ways. However, other people will have their own reasons and that is why buying Welsh Gold is so special. What I can categorically confirm from my own experience of buying from Welsh Gold is that you will be treated as a client with the care and consideration that is as rare these days as the precious metal itself.MARK
I’m so pleased by the whole process from start to finish.